Sound Matters – Newsletters

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Sound Matters – August  2025 Edition

Your Monthly Update from Down East Hearing Care Associates

Serving Eastern North Carolina since March 4, 2002

👋 A Note from the Audioprosthologist

Welcome to the August edition of Sound Matters! As summer winds down, we’re thrilled to share the latest advancements in hearing health technology with our community. This month, we’re focusing on the continued integration of Lace AI Pro Hearing Health and rehabilitation. This innovative approach is designed to enhance your listening experience and improve your overall auditory health. As always, we’re here to support your journey toward better hearing.

Genesis AI Hearing Aids: The Waterproof Revolution

By Starkey Hearing on Jun 7, 2023

Ever had a “whoops!” moment where you accidentally wore your hearing aids in the shower? Or sweated out a workout and later found yourself fretting, "Should I have been wearing my hearing aids during that?" Or maybe Mother Nature surprised you with a sudden downpour — you guessed it — while you were wearing your hearing aids.

Life happens to the best of us. Thankfully, there is an all-new rechargeable hearing aid that seamlessly adapts to your busy lifestyle — and won’t let any surprise (big, small, or wet) stand in the way of living a full, active life. That hearing aid is Genesis AI.

Completely reimagined from the inside out, Genesis AI hearing aids are designed for maximum durability. So, not only are they built to withstand dirt and drops — but also sweat, rain, and water. That’s right — rechargeable Genesis AI hearing aids are waterproof.

How is a Waterproof Hearing Aid Even Possible?

Watertight Design — Inside and Out

Starkey has engineered Genesis AI hearing aids with more gaskets and silicone seals than ever before, to help ensure the devices are watertight and corrosion-proof. A full protective nano coating further shields the hearing aids both inside and out. Even the built-in lithium-ion battery is now fully enclosed to prevent damage.

Rigorous Testing

Even though Genesis AI achieved the highest protective rating hearing aids can get — IP68 — Starkey didn’t stop there. Determined to deliver the industry’s most sophisticated, durable hearing technology available, Starkey put Genesis AI through six more extreme tests to verify their durability. They even underwent an additional accelerated-aging test to ensure they could maintain their waterproof muscle well into the future. And guess what — they aced that test, too.

Benefits of Waterproof Hearing Aid Protection

• Durability for the Unexpected: From the splish of accidentally wearing your hearing aids in the shower to the splash of a surprise “cannonball” at the little one’s swimming lesson — waterproof hearing aid protection has you covered.
• Stay Active Without the Worry: Whether you love a good workout at the gym or a brisk walk near your home, you won’t need to worry about sweat slowing you or your hearing aids down. Like the power of better hearing, waterproof Genesis AIs allow you to maintain your favorite physical activities.
• Capable in Any Climate: Live where you want to live, travel where you want to travel — without worrying about the climate affecting your hearing aids. Genesis AIs can stand the test of humid climates, snowy winters, and other atmospheric conditions, thanks to waterproof protection.

How to Experience the Maximum Durability of Genesis AI

Rain or shine and anytime — Genesis AI hearing aids are built for living to the fullest. See for yourself by reaching out to your hearing care professional. Don’t have one yet? Simply type your zip code in here for a list of licensed hearing care professionals in your area. They will be happy to demonstrate Genesis AIs and let you try them, risk-free, for at least a month. (Professional fees may apply.)

— Victoria Brattain, Audioprosthologist & Owner/Operator

🦻 Hearing Tip of the Month

“Maximizing the Benefits of Lace AI Pro”

Lace AI Pro is a game-changer in hearing rehabilitation. Here’s how to get the most out of it:

• Regular Practice: Dedicate time each day to use the interactive listening exercises.
• Stay Consistent: Consistency is key to improving your auditory processing skills.
• Track Your Progress: Use the app features to monitor improvements and set new goals.

🧠 Hearing & Cognitive Health

Hearing health plays a crucial role in maintaining cognitive well-being. This month, we’re emphasizing the importance of auditory rehabilitation with Lace AI Pro, which not only supports hearing improvement but also enhances brain function. Engaging in regular auditory exercises can help keep your mind sharp and your memory strong.

Tip: Encourage family and friends to explore auditory training programs to boost cognitive health.

🌟 Patient Spotlight

Susan Miller’s Journey

Susan embraced the use of Lace AI Pro and shared, “The exercises have made a significant difference in my ability to focus and understand conversations. I feel more confident in social settings.” We’re proud to have contributed to Susan’s positive experience.

🆕 What’s New at the Clinic

• Introducing Lace AI Pro: We’re thrilled to offer Lace AI Pro, a cutting-edge auditory rehabilitation tool designed to enhance your listening skills and cognitive health. Contact us to learn more about how this can benefit you.
• Summer Referral Program: Refer a friend, and you’ll both receive a special summer gift!

💬 Ask the Audioprosthologist

Q: “How does Lace AI Pro assist in auditory rehabilitation?”

A: Lace AI Pro provides interactive exercises that strengthen auditory processing abilities, improve listening in challenging environments, and ultimately enhance your overall hearing experience. It’s an excellent tool for anyone looking to boost their hearing health.

📅 Upcoming Events

Lace AI Pro Demo Sessions – August 15th & August 22nd

Join us for a hands-on demonstration of Lace AI Pro and discover how it can transform your hearing experience. Call to reserve your spot or schedule online.

Clinic Information

Down East Hearing Care Associates

• Victoria Brattain, Audioprosthologist & Owner/Operator
• Hours: Monday–Thursday, 9:00 AM – 5:00 PM ET
• Rocky Mount Clinic: (252) 442-3335
  1372 Benvenue Plaza, Rocky Mount, NC 27804
• Knightdale Clinic: (919) 217-6009
  3009 Village Park Drive, Ste 5, Knightdale, NC 27545
• For appointments and inquiries:
  Email: Patientcareadvisor@downeasthearingcare.com
  Website: www.DownEastHearingCare.com

Stay engaged and enjoy the sounds of summer!